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Naugahyde by Uniroyal

Uniroyal is a well-known American manufacturer of various rubber and polymer products, including tires, automotive parts, and industrial materials. While the company is primarily associated with its tire production, it also made a significant impact on the upholstery industry with its brand of vinyl known as Naugahyde.

The history of Uniroyal dates back to the late 19th century. The company was originally founded in 1892 as the United States Rubber Company (US Rubber), a consolidation of several rubber manufacturers. US Rubber grew steadily and expanded its product offerings over the years, becoming one of the largest rubber manufacturers in the United States.

In the 1930s, US Rubber developed a new synthetic vinyl material designed for upholstery. This material, which closely resembled leather, was marketed under the brand name Naugahyde. The name "Naugahyde" was derived from "nauga," a mythical creature that was said to have been hunted to extinction for its luxurious hide. The marketing campaign humorously claimed that Naugahyde was a humane alternative to animal hides and had the same comfort and durability as genuine leather.

Naugahyde gained popularity quickly due to its versatility, durability, and easy maintenance. It found applications in various industries, including automotive, furniture, healthcare, and marine. The material was resistant to stains, abrasion, and fading, making it an attractive choice for upholstery in both residential and commercial settings. Naugahyde also offered a wide range of colors and textures, allowing for creative design options.

Over time, Uniroyal continued to refine Naugahyde and expand its product line to meet changing market demands. They introduced different grades of Naugahyde, including flame-resistant variants for use in public spaces and healthcare settings. Uniroyal also developed specialized Naugahyde products for specific applications, such as marine upholstery that could withstand harsh outdoor conditions.

Naugahyde remained a popular choice throughout the mid-20th century, with its distinctive texture and appearance gracing many homes, offices, and vehicles. However, with the rise of alternative materials and changing consumer preferences, Naugahyde's popularity gradually declined in the late 20th century and into the 21st century.

In 1986, Uniroyal was acquired by the French tire manufacturer Michelin and became part of the Michelin Group. The Naugahyde brand continued to be produced and marketed under the Uniroyal Engineered Products division. However, as the demand for vinyl upholstery decreased, Uniroyal shifted its focus to other industrial and specialty products, leading to the eventual discontinuation of Naugahyde.

While Naugahyde is no longer produced under the Uniroyal brand, its legacy as a pioneering vinyl upholstery material remains. It played a significant role in shaping the upholstery industry, offering an alternative to traditional leather and fabric options. Naugahyde's durability and easy maintenance made it a popular choice for many years, and its name became synonymous with synthetic upholstery materials.


Naugahyde, the iconic vinyl upholstery material, holds a special place in the history of American manufacturing. From its humble beginnings as a synthetic alternative to leather, Naugahyde captured the imagination of designers, decorators, and consumers alike. This article delves deeper into the timeline of Naugahyde, tracing its evolution and highlighting the people who played a significant role in its success.

  1. The Birth of Naugahyde (1930s-1940s):

    • 1930s: United States Rubber Company (US Rubber) develops a synthetic vinyl material designed for upholstery.

    • Marketing genius Joseph M. Beebe coins the name "Naugahyde" and creates an imaginative backstory around the mythical creature, the nauga.

    • Naugahyde quickly gains popularity for its resemblance to leather, durability, and ease of maintenance.


  1. Expansion and Applications (1950s-1960s):

    • Naugahyde finds widespread use in various industries, including automotive, furniture, healthcare, and marine.

    • Uniroyal, formerly US Rubber, becomes a prominent manufacturer and distributor of Naugahyde.

    • Designers and decorators embrace Naugahyde for its versatility, offering a wide range of colors and textures.


Technological Advancements (1970s-1980s):

  • Uniroyal introduces specialized variants of Naugahyde to cater to specific applications, such as flame-resistant upholstery for public spaces and healthcare settings.

  • Naugahyde gains recognition for its resistance to stains, abrasion, and fading.

  • Uniroyal's acquisition by Michelin in 1986 brings Naugahyde under the Michelin Group umbrella.


Changing Tides and Legacy (1990s-Present):

  • The decline of Naugahyde begins as alternative upholstery materials gain popularity.

  • Uniroyal shifts its focus to other industrial and specialty products, leading to the discontinuation of Naugahyde production.

  • Naugahyde, despite its decline in usage, remains an enduring symbol of synthetic upholstery materials and leaves an indelible mark on design history.


The People Behind Naugahyde's Success:

  • Joseph M. Beebe: The marketing genius who coined the name "Naugahyde" and crafted its imaginative backstory.

  • Uniroyal's Research and Development Team: Innovators who continuously improved Naugahyde, making it more durable, versatile, and tailored to specific industries.

  • Designers and Decorators: Those who embraced Naugahyde and incorporated it into their creations, helping to establish its prominence in upholstery design.


Naugahyde, the beloved vinyl upholstery material, has left an enduring legacy in the world of design and manufacturing. From its inception by US Rubber to its prominence under the Uniroyal brand, Naugahyde revolutionized the upholstery industry with its durability, versatility, and easy maintenance. Though its popularity waned in later years, Naugahyde remains an iconic symbol of synthetic upholstery materials, forever etched in the annals of design history.

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